Monday, 20th July, 2009
A month after the tour Series dust has settled, venues around the country post their positive reactions...

Colchester

Cllr Nigel Offen, Portfolio Holder for Business and Resources

"This was a fantastic event for Colchester, helping to reinforce our commitment to healthy living and also celebrate our status as a cycling town. It was great to see so many school children and families enjoying the excellent selection of afternoon activities including the 40ft mountain bike track and the cyclodelic fashion show.  A crowd of more than 10,000 enjoyed the fast-paced cycle racing in the evening.  It was great to see so many people coming into the town centre to spend money and enjoy the atmosphere."

Exeter

Zsolt Schuller, Cycle Exeter Project Manager

“This summer we have really ramped up activity and the Tour Series was the cherry on top of the cake with Olympic and World Champions racing on our city streets. So many people – children and adults – have been inspired and with the current high profile of cycling in Britain, and in the run up to the London 2012 Olympics events like the Tour Series really are opportunities not to be missed”

Peterborough

Caroline Parsons, Head of Communications

"In Peterborough, as well as the obvious economic impact of having an additional 5,000 people in the city centre spending money, we took the view that we wanted to use the event as a major community involvement initiative and to promote our emerging position as the UK's environment capital.
 
"We ran schools cycling activities throughout the day, engaging around 150 children with the positive benefits of cycling on both their health and the environment.
 
"We supported local cycling businesses in an exhibition in front of the city's impressive cathedral. This offered these small businesses an additional marketing and sales opportunity.
 
"All of this in addition to the exceptional PR opportunity to showcase our beautiful city to millions of television viewers."