With The Pearl Izumi Tour Series cycle race just a few days away, Aylsham is getting set for the Series’ first visit to Norfolk.

Norfolk County Council has teamed up with Broadland District Council, with additional sponsorship from Adnams, to ensure the race comes to Norfolk.

From early evening on Thursday June 13, the UK’s leading cyclists will battle it out around a circuit of Aylsham’s streets.

Starting with the final round of the Johnson Health Tech Grand Prix Series (5.30pm) and followed by The Pearl Izumi Tour Series (7.30pm), cyclists will race along Norwich Road, Red Lion Street, through the Market Place, then onto Penfold Street, down Cawston Road, along Mill Road and Palmers Lane, before completing a lap back on Norwich Road.

The professional cyclists aren’t the only ones who will get to race the course though, as races involving various groups from the local area will take place throughout the afternoon.

At 1pm a regional schools championship takes place, before Broadland’s interschools team sprint at 2.30pm.

Adult amateur cyclists will race at 3pm, before (for a donation) there is a chance for members of the public to ride around the circuit at 3.30pm.

At 4pm it will then be the turn of local businesses and organisations to compete in the Corporate Challenge.

A host of other bike related activities will be on offer in the Market Place throughout the afternoon (from 1.30pm to 6pm), including Roller Racing, a portable mountain bike track, balance bikes, and a smoothie bike – where you can pedal your way to a delicious smoothie.

Hungate Street will play host to a local market from lunch time onwards, whilst at 10am (until noon) Keys Auctioneers will be hosting a wine auction.

Taking place just twice a year, the auction will include up to 400 lots of fine wine, ports and spirits.  

In order to allow the day’s activities to safely take place, roads will be closed in the town.

Parking in the Market Place will be unavailable from 8pm on the evening of Wednesday June 12, with the whole of the race route closed to traffic from 7am to midnight on Thursday June 13. Diversion route signs will be in place.

Residents heading to watch the race are asked to think about walking, cycling or taking public transport, where possible.

If driving is the only option available then residents are asked to consider car sharing with friends and family.

Free parking will be available on Thursday at Burgh Road car-boot field, Woodgate Nursery on Cawston Road, whilst a park and ride service will operate from Blickling Hall. Designated disabled parking is available at Burgh Road car park.

A designated camping area is also available, please call 01603 430441 to book.

Both Norfolk County Council and Broadland District Council would like to thank all the local organisations and businesses that have made this event possible, particularly with providing space for activities.

Aylsham is served by excellent off-road cycle routes and in anticipation of many people cycling to the town, extra cycle parking will be on offer at Burgh Road car park and Budgeons car park.

Bus stops within the vicinity of the route will be suspended throughout the duration of the road closures, but buses will still serve passengers via temporary stops on Gas House Hill, at the junction of Sir Williams Lane.

Margaret Wilkinson, Norfolk County Council’s Cabinet member for Communities, said:

“The County Council invests in events such as this as they not only bring enjoyment to Norfolk residents, but they also attract people out into communities and encourage visitors to come to the county – bringing a boost to local businesses.

“Like The Tour of Britain has over recent years I am sure that The Pearl Izumi Tour Series will also draw the crowds and in addition to the male and female professional races there will be a huge amount of community activities on offer for residents and visitors to enjoy throughout Thursday afternoon and evening.”

Stuart Clancy, Portfolio holder for Economic Development, said:

“We are hugely excited about The Pearl Izumi Tour Series coming to Aylsham. Community events are always well supported in the town and this is a great opportunity for local businesses to show how unique Aylsham is.

“We have no doubt this will be a spectacle that everyone will want to come and enjoy. There are a whole range of activities and events for people to take part in, starting at 10am.

“It will be a day of entertainment, high energy and celebration.”

In kind support for the day’s events is also being provided by May Gurney, Mott McDonald and Event Guard.