Heidsieck & Co. Monopole will once again be celebrating cycling as the Official Champagne Supplier of the 2014 Pearl Izumi Tour Series and Tour of Britain.

“We believe that Champagne is synonymous with celebration and recognising success. With cycling in Britain enjoying a golden age, following the tremendous achievements by British cyclists over recent years, Heidsieck & Co. Monopole Champagne is even more proud than ever to be involved with the most prestigious cycling events in the UK this year!  What’s more, our trademark yellow labelling provides a strikingly relevant association with the famous race leader’s jersey!”

Heidsieck & Co. Monopole, established in 1785, is one of the original “Grande Marques” of Champagne and is recognised as one of the most successful and best known houses of Champagne in the UK.

Alastair Grant, Commercial Director of SweetSpot Group, organisers and promoters of The Tour of Britain commented, “We are pleased to welcome back Heidsieck & Co. Monopole to The Pearl Izumi Tour Series and Tour of Britain and look forward to working with them again around all stages of this year’s race.”

During The Pearl Izumi Tour Series (13th May to 13th June) and Tour of Britain (7th to 14th September), Heidsieck & Co. Monopole will be giving away champagne and a number of VIP experiences! Look out for opportunities to win on race days and on Monopole UK social media: Facebook, Twitter and Instagram. (These competitions will be open to people aged over 18. Terms & conditions apply.)

Join us in sharing celebratory moments throughout The Pearl Izumi Tour Series and Tour of Britain using #MonopoleMoments.