Award-winning craft beer brand JUBEL have been appointed as the Official Après Beer of the Tour of Britain, Women’s Tour and Tour Series, Britain’s leading procycling events.

JUBEL brew dangerously refreshing craft lager cut with fruit. Their beers pack the refreshment of a fruit cider with the sessionability of a crisp lager, and are vegan, gluten-free, and a sociable 4% ABV for easy-access.

JUBEL will be available for hospitality guests at this year’s Tour Series rounds.

JUBEL Tour Series

Photo: JUBEL’s refreshing flavours and sessionability make them the perfect drink for summer evenings spent watching cycle racing… 

In quotes

Jesse Wilson, co-founder of JUBEL Beer, said: “JUBEL was born in an Après bar and we exist to bring Après to the everyday. Après is drinking to the before and making a moment out of the after. Après ski, sea, sport, adventure, work. We’re super stoked to be partnering with the Tours and are looking forward to bringing Après Cycling beers to the supporters, riders and teams throughout the events.”

Jonathan Durling, the Tours’ Partnerships Director, said: “We are delighted to welcome JUBEL on board as partners to the Tours. The fact that JUBEL have chosen the Tour of Britain and our other events shows the platform that we offer brands looking to not only raise awareness of their products across the UK but also to directly engage our fans, either digitally or at the races themselves.”

About the 2021 Tour Series

Rescheduled to August owing to the COVID-19 pandemic, the Tour Series will return for its 12th edition this summer.

Full information on the series’ scheduled will be announced next week (w/c Monday 7 June).