Some of the biggest cycling brands in the World will be exhibiting at this year’s iceBike* and Sportline shows, and for the first time the doors are being opened to the public, free of charge.

iceBike* is a market leading trade show run by UK distributor, Madison. With a history of showcasing exclusive products and brands, such as Shimano, PRO, Pearl Izumi, Park Tool, Ridley, Lazer, Garmin, iceBike* enters its tenth year with a very special FREE public opening on the weekend of Saturday 27 and Sunday 28 February.

For the public weekend, Madison is offering a unique opportunity to get unprecedented access to some of cycling’s biggest brands. Public access to this well established and highly successful trade event is a chance for you to see the latest products ahead of the new season, as well access to team launches, pro cyclist Q&As and insightful seminars on everything cycling, plus further news about the 2016 Pearl Izumi Tour Series.

There will also be a huge clearance section within the show, offering you crazy prices on the UK’s premium cycling brands including Shimano, Garmin, Continental and Lazer. Huge discounts on ex-display bikes including Genesis, Ridgeback and Saracen.

Spaces for this exclusive public weekend are on a first come basis, so anyone that wants to come to the show needs to register which day you’d like to attend by clicking here.

iceBike* 2016 will be hosted at Arena:MK, MK Dons Stadium in Milton Keynes on Saturday 27 and Sunday 28 February, FREE entry and all parking is FREE!