Is your business looking to work with the UK’s leading cycling events? Partnership opportunities remain available for this year’s Tour Series, the UK’s leading domestic cycle race series.

With cycling enjoying a boom in the UK, and hundreds of thousands of new and returning cyclists taking to two wheels, there has never been a better time to work with us.

Packages range from title partnerships of the series to becoming one of our key sponsors. Additionally, brands can also work with the Women’s Tour, one of the world’s leading women’s races, to support the race’s first-ever live TV broadcast, as well as the Tour of Britain.

The series’ partners provide invaluable support to the event each year while benefiting from a unique blend of year-long branding and activation rights that provide exposure to an engaged audience.

In 2022, the Tour Series will feature a number of innovations as part of our commitment to supporting gender equality in cycling: the men’s and women’s rounds will both take place over the same one hour plus five lap distance, while a new, alternating race-day schedule will see the women’s race will follow on from the men’s event at selected rounds.

For more information download our 2022 partnerships guide or email Tour Series partnerships director Miles Rose.