Local professional cyclists Lucy Shaw and Emily Kay were in Redditch this week, helping to promote the town’s round of the Pearl Izumi Tour Series, which this year is also the opening round of the women’s Matrix Fitness Grand Prix Series.

The Worcestershire town hosts the Pearl Izumi Tour Series for the fourth Summer running, on what has provided to be one of the calendar’s most popular circuits, with crowds, riders and organisers alike.

Having hosted women’s races in each of the past two years, won by Hannah Barnes and Amy Roberts, Redditch will this year host the opening race of what looks set to be the best ever edition of the Matrix Fitness Grand Prix Series.

Team USN’s Emily Kay (Bromsgrove) and Matrix Fitness rider Lucy Shaw (Solihull) were with Series mascot ToBi and local organisers for a day of promotion, starting off in the town’s Kingfisher Shopping Centre, who are official sponsors in 2015.

Shoppers saw the riders being photographed and interviewed, beneath the giant screen that is regularly playing Redditch’s own promotional video for the race, while ToBi handed out leaflets promoting the 19th May event.

After lunch Emily and Lucy travelled to St Luke’s CE First School, Woodrow First School and Abbeywood First School meeting pupils at each and answering their questions, hopefully inspiring the next generations of Worcestershire cyclists.

Redditch will host the Pearl Izumi Tour Series on Tuesday 19 May, with a whole afternoon of activities building up to the 1800 Matrix Fitness GP Series Rd1 and 1930 Pearl Izumi Tour Series Rd2.

Emily Kay, who is a member of the British Cycling Academy, will ride for the Welsh Cycling supported Team USN in all five rounds of the Matrix Fitness GP Series, while Lucy Shaw is in the Matrix Fitness squad, who will also enter a team into all five events.

The full rider list for the Matrix Fitness GP Series will be published on Friday 1 May, with organisers already impressed by both the quality and quantity of the entry that will race in Redditch, Motherwell, Croydon, Peterborough and Bath.