SKODA UK has announced its continued support as the Official Car partner of the Tour of Britain. As part of the sponsorship deal, ?KODA UK will again sponsor the King of the Mountains jersey and will also be official vehicle partner to The Pearl Izumi Tour Series and Tour Rides.

The Tour of Britain is the UK's biggest professional cycle race and the country's largest free-to-spectate live sporting event, taking place between 7-14 September. This year’s event will be the eleventh edition of the modern Tour, since its revival in 2004, with the national route being announced on Monday evening.

As the official car partner, SKODA UK will supply 50 support vehicles for the event; these include the flagship SKODA Superb, Octavia Estate, Yeti and Rapid Spaceback. The brand will also sponsor the prestigious King of the Mountains jersey which is awarded to the best climber in the race. Riders will compete for points at designated SKODA King of the Mountain climbs on each road stage of The Tour.

Emily Burns, Communications Manager for SKODA UK comments: “We’re extremely proud of SKODA’s heritage in cycling and our continued partnership with Tour of Britain offers an exciting opportunity to demonstrate our support for the sport and be a part of a world-class cycling festival.”

Offering the perfect combination of performance and practicality, including up to 1,865 litres of load space (SKODA Superb Estate), the award-winning SKODA range will once again demonstrate its ideal suitability for supporting cycling events. Highly regarded by cyclists, both professional and recreational, the range also includes clever accessories such as roof bars, an internal bicycle holder and towbar preparation.

Alastair Grant, Commercial Director for SweetSpot, said: “We are delighted to be able to continue our relationship with SKODA UK. The reliability and practicality of SKODA UK’s model range make them the perfect partner for professional cycling events. We look forward to working together on what is set to be another exciting year for the world of cycling.”

As a long-standing champion of cycling, with its heritage in bicycle manufacturing dating back to the company founders in 1895; SKODA provides vehicles to the Tour de France and other major cycling events across the world. The manufacturer is also the official vehicle sponsor for a number of professional cycling teams.

For more information about SKODA and its cycling heritage, please visit Keep up-to-date with SKODA on Facebook at, or follow SKODA cycling on Twitter @skodaukcycling.