Sports travel provider will act as the Official Hospitality Partner for the Tour Series, the UK’s leading televised domestic cycle race series, in 2021 and beyond.

The five-year partnership with event organisers SweetSpot sees awarded exclusive rights to sell distinctive hospitality packages for the Tour Series, Tour of Britain and Women’s Tour

SweetSpot will announce more details of additional VIP packages at the Tour Series – taking place in August this year owing to the COVID-19 pandemic – aimed at giving guests an insight into the race and once-in-a-lifetime experiences as a part of the development of bespoke travel and hospitality packages for the cycling market, in the coming weeks.

Fans can pre-register to be the first to hear more from via their website:

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Rob Slawson, Director of Sports Travel at Clarity Travel &, said : “We are delighted to be partnering with the Tour Series and cannot wait to welcome sports fans back and join them in witnessing the must-see cycling action.

“We know how much sports fans have been missing live sport, and even more so, the opportunity to experience unforgettable sporting experiences themselves since the onset of the lockdown. Therefore, we are hoping to create and deliver experiences that the fans won’t forget.”

Betty Moseley, Strategic Partnerships Manager at SweetSpot, said: “We are excited to partner with as their expertise in the hospitality sector is unrivalled. We want to make access to our hospitality packages as simple as possible and using the platform allows us to do just that. Together with we will continue to put fans at the heart of the action at every race start and finish.”

The new partnership with was brokered by specialist sports rights and marketing agency Sport Collective GV6, who have been working with SweetSpot to identify new commercial partners for Britain’s leading cycling events.