Cycling fans in East Anglia will have a third chance to see Britain’s top professionals in action in Ipswich at the Grand Final of The Pearl Izumi Tour Series next Friday (14th June).

The unique, and brand new to The Pearl Izumi Tour Series, Suffolk – The Most Active County – Sprint Challenge, will see one rider from each of the ten full season teams, plus the two guest teams, battling it out over a three round knockout held on Ipswich’s 1.2 kilometre circuit.

Councillor Alan Murray, Suffolk County Council’s cabinet member for health and adult care, said:

“Events like The Pearl Izumi Tour Series are very important economically but also from a health and physical activity perspective. Suffolk's long-term ambition to become the most active county in England can only benefit from The Pearl Izumi Tour Series coming to the county town.

“Having world class athletes competing in the heart of Ipswich will not only be inspirational but also great entertainment. It also provides us with a wonderful opportunity to demonstrate the benefits of cycling and encourage people to get on their bikes.”

The Suffolk – The Most Active County – Sprint Challenge will take place at 5.30pm, in between the Round Eleven Team Time Trial and the final hour-long criterium race of The Pearl Izumi Tour Series 2013, brought to you by Adnams, Suffolk County Council and Ipswich Borough Council.

“The Sprint Challenge will add an exciting new element to The Pearl Izumi Tour Series adding to the spectacle of what is already a packed schedule for the Grand Final,” said Guy Elliott, Director of SweetSpot Group, the organisers and promoters of The Pearl Izumi Tour Series.

Heading in to the final week of The Pearl Izumi Tour Series Team UK Youth have a ten point lead at the top of the standings over Team Raleigh following their victory at Canary Wharf on Thursday evening.

Suffolk – Most Active County – Sprint Challenge Format
• 12 riders from 12 different teams will take part
• Round One – Two heats of six riders racing over two laps, top four finishers from each heat qualify
• Round Two – Semi-Finals, each two laps, four riders in each, top from each qualify for final
• Final – Four riders race over two laps

Ipswich hosts the Grand Final of The Pearl Izumi Tour Series, the UK’s unique team based cycle race Series on Friday 14th June. Activities and events start from 12:30, with highlights of the event, at which Britain’s best cycling team will be crowned, shown on ITV4 at 10pm on Monday 17th June.