Britain’s flagship road cycling events – the Tour of Britain, Women’s Tour and Tour Series – have today announced they are looking for a new title partner in 2020 as they move forward into an exciting new chapter.

OVO Energy initially partnered with the Tour of Britain’s Bristol stage in 2016 as a local sponsor, with their involvement growing in 2017 to become title partner of the Tour of Britain, Women’s Tour and Tour Series, through to the end of 2019.

Their association with cycling and the Tours fitted with their championing of renewable and sustainable approaches to energy, the use of smart technology and innovation.

In 2018, OVO Energy brought parity to the Women’s Tour prize fund to that of the Tour of Britain, the first multi-day UCI race to achieve this, and a fantastic illustration of the brand’s commitment to fairness and positive change.

Earlier this year, event organiser SweetSpot notably agreed a 10-year extension of their partnership to deliver the Tour of Britain with British Cycling, so today’s announcement opens the door for brands to align long-term with these marquee events.

Commercial enquiries

For more information contact: