Building on the success of their partnership in 2013, SweetSpot and Velosure are delighted to announce an extension of their partnership.

The news will see Velosure as the Official Cycling Insurance Partner of The Tour of Britain, Pearl Izumi Tour Series, Tour Ride sportives and the new Women’s Tour.

Velosure Cycle Insurance has been developed to meet the needs of all cyclists and Tour supporters who are passionate about cycling, making a logical associated with the three main UK cycling events. Velosure provide comprehensive cover at the right price, recently enhanced to include up to 45 days whilst cycling in the EU as well as cover for sportives and time trials as standard.

Ken Specter, Managing Director at Velosure commented;

“We are extremely proud to have extended our partnership which now includes The Women’s Tour a fabulous addition to the cycling calendar and a real thumbs up and acknowledgement for how women’s cycling continues to progress and is now coming to the forefront alongside men’s cycling. We look forward to a successful and ongoing partnership in 2014 and are delighted that the relationship with The Tour continues to grow.”

Commenting on the increased partnership, SweetSpot Commercial Director Alastair Grant said;

“We look forward to welcoming Velosure back to be a part of what is a very exciting year for us as we look ahead to the inaugural Women’s Tour in May, an event we are sure will be a successful and popular addition to the sporting calendar.”

In addition to seeing the Velosure presence and branding at SweetSpot events, fans will also be able to cheer on the Velosure Node4 cycling team, who will be a part of The Pearl Izumi Tour Series this May and June.

Led by British cycling legend Malcolm Elliott, the team have already enjoyed a successful start to the 2014 season, and will be in action this weekend in the opening round of British Cycling's Elite Road Series Spring Cup, the Tour of the Reservoir 2 Day in the North East.