?Spectators at the Pearl Izumi Tour Series this May and June will be able to check out the latest in tyre and wheel technology from Italian tyre giant Vittoria.

The world-renowned tyre manufacturer will be the official tyre and wheel partner to the Pearl Izumi Tour Series from 2015 onwards.

As a part of the deal, Vittoria will bring its world-renowned Servizio Corse neutral service to the UK as the official neutral service partner for both June’s Friends Life Women’s Tour and September’s Friends Life Tour of Britain events.

Last seen in the UK when the 2014 Giro d'Italia opened in Northern Ireland, the Servizio Corse is a crack six-person team of drivers and mechanics following the race in their distinctive white cars – this year sporting Vittoria's bold new brand symbol. Made up of professional drivers and mechanics, and  the Servizio Corse team are supported by a professional touring bus attending the start for product promotion and explanation  to fans.

In addition, Vittoria will also be the official partner to both the Pearl Izumi Tour Series and Friends Life Women’s Tour, with riders in the latter also being supported by the same Servizio Corse team as enjoyed by riders in the men’s race.  Riders in the Friends Life Tour Ride sportive on Sunday 4 October will also enjoy mechanical support thanks to Vittoria UK.

A long-time fixture at the Giro and other major Italian races, Vittoria's Servizio Corse team have become known as the Guardian Angels of the peloton. Their role is to assist any rider in need, extending beyond a wheel change to food, drink, clothing—even encouragement.

The team is well-practised—as well as supporting the Giro d'Italia, it provides neutral service to Italy's most celebrated road races such as the Strade Bianche, Tirreno–Adriatico, Milano–Sanremo, Milano–Torino, and Il Lombardia, as well as the Tour of Austria and the Dubai Tour, with a Servizio Corse also in Asia, to follow the Tour of Langkawi.

Vittoria MD René Timmermans said: "We are proud to bring our technical resources to the UK to support British bike racing, which is growing fast on the world stage. The Tours of Britain are an important addition to our portfolio of top-class races."

Commenting on the announcement, Race Director Mick Bennett said; “We are delighted to be working with Vittoria across all of our events going forwards and providing the perfect platform at the Pearl Izumi Tour Series to showcase their tyres and wheels to spectators across the UK.”

Vittoria will make its UK debut at the ten round Pearl Izumi Tour Series town and city centre race Series, taking place during May and June, providing hospitality and an exhibition area, courtesy of Vittoria's UK sales manager Michael Elson.

The Servizio Corse team will make their first appearance at the Friends Life Women's Tour (17–21 June) supporting the world’s top female cyclists starting in Bury St Edmunds, Suffolk, before returning for the Friends Life Tour of Britain (6-13 September) when the world’s top riders and teams race on British roads.

The Pearl Izumi Tour Series begins at Ryde on the Isle of Wight on Thursday 14 May, finishing five weeks and ten events later in Bath on Thursday 11 June, along the way taking in events in Canary Wharf, Motherwell and Aberystwyth among others.

Past winners of the unique, team based competition are Team Halfords Bikehut (2009), Motorpoint Marshalls Pasta (2010), Rapha Condor Sharp (2011), Endura Racing (2012), Team UK Youth (2013) and Rapha Condor JLT (2014).