Host the Tour Series
Fun, fast, free: the Tour Series is Britain’s leading televised cycle race competition, having held over 100 rounds since its inaugural 2009 event, in towns and cities across the UK.
Fun, fast, free: the Tour Series is Britain’s leading televised cycle race competition, having held over 100 rounds since its inaugural 2009 event, in towns and cities across the UK.
With free-to-air television highlights on ITV4, 10,000 roadside spectators per round and its unique city centre format, the Tour Series offers an incredible ROI for all of our host venues.
Why host the Tour Series?
- Up to £400k boost to the local economy
- Media value of £250k for the area
- Live streaming on YouTube in 2022
- 2m+ cumulative TV audience in 2019
- Platform to engage local residents: schools, community groups, sports clubs
- ITV4 highlights show plus 65 other broadcast markets worldwide
- Free-to-attend day of sport, including elite men’s and women’s races
Next steps
Representatives of cities, authorities, councils and districts interested in hosting the Tour Series can obtain further details on the application process by completing the below form.
Alternatively, email us and a member of the race’s commercial team can discuss hosting opportunities with you.
